What lessons can your non-profit learn from a start-up whose 1.3 million Twitter followers have helped bring clean drinking water to over a million people? charity: water is a non-profit organization bringing clean, safe drinking water to people in developing nations. Paull Young, Director of New Media, leads the organization's online presence.

More About @paullyoung:

Paull grew up on a drought-stricken family farm in Australia. He moved to NYC in 2007 to lead accounts for a social media agency and earned multiple awards for work with Fortune 500 brands. For charity: water, he launched a birthday campaign, helped pull off Twestival and now leads the team's online presence.