PDM Events

One Planet, Online: How to Orchestrate a Global Day of Action

February 10, 2010

Guest: Michael Silberman, Partner, EchoDitto


Michael Silberman is the Global Director of the Digital Mobilisation Lab at Greenpeace. The "MobLab" exists to transform how campaigns are fought and won, pioneering a powerful new era of people-powered strategies that amplify campaign impact and create positive change. Silberman and his team work with Greenpeace and its allies in 55 countries to envision, test, and roll out creative new means of communicating, organizing, and fundraising online.

A senior digital campaigns strategist, Silberman is recognized as one of the U.S.’s 50 most influential leaders by The NonProfit Times and one of LinkedIn’s "Top Professionals 35 and Under” transforming the social impact sector. He got his start as the National Meetup Director for Governor Howard Dean’s 2004 presidential bid, where he developed one of the first successful online organizing programs in American politics and lead a team that regularly mobilized nearly 200,000 volunteers in over 1,200 cities worldwide. Silberman subsequently co-founded Echo & Co, a digital agency that empowers organizations to have a greater impact through the creative use of new technologies.

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