PDM Events
Anatomy of a Social Media Success: "It Gets Better" Project
March 31, 2011
How did a single uplifting online video, inspired by a horrific news story, turn into a worldwide movement that produced over 5000 user-created videos and over 15 million views? The It Gets Better Project was created to show young LGBT people the levels of happiness, potential, and positivity their lives will reach. Scott Zumwalt is Project Manager for the campaign, overseeing online, grassroots and volunteer strategy.