Rachel LaBruyere

Rachel LaBruyere is the Deputy Director of Digital Strategies at the AFL-CIO. She started her career in digital organizing with the Center for Community Change when - as the resident young person - she was told to "go figure out that social media stuff". After falling in love with the immigrant rights movement, and digital tools that put power directly in the hands of the community, she worked with the Reform Immigration for America campaign and then Mobile Commons. At Change.org she stopped dozens of deportations, helped win healthcare for wildland firefighters, took on companies like Verizon and Sprint's policies towards domestic violence survivors and learned both the power (and the limitations) of digital-driven campaigning. She has trained with Organizing 2.0, the New Organizing Institute, Netroots Nation and Democracy for America. She grew up in the mountains of North Carolina (go Heels!) and is a proud Harry Potter nerd. You might also know her as @raylab and she lives in DC with her partner and her adorable rescue dog, Tonks.