Beth S. Carpenter

Beth S. Carpenter manages AARP's social marketing, reaching targeted audiences with the story of AARP's work helping 50+ Americans achieve their real possibilities. Since 2008, Beth has been an integral part of creating the legal and organizational framework for a social team that today reports over 100 million impressions in an average month. She has successfully led ambassador activation launches on social, and has made AARP's voice part of conversations ranging from Michael Jordan's 50th birthday to the Emmys. In 2013, her work was nominated for a Digiday "Best Facebook Marketing Campaign" award, a campaign that made its average viewer a third more likely to join AARP, according to Nielsen measurements.